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Magnolia Network: The Lost Kitchen

In this case study, my goal was to elevate the current series key art for The Lost Kitchen. The original artwork is focused on the main character, Erin French. The series documents her personal journey on becoming a self-made cook and business owner while staying afloat during a global pandemic.

The themes of the show are about Erin's grit and determination, using seasonal locally grown food, sustainability, and a unique dining experience all set in the small town of Freedom, Maine.

Current series key artwork

TLK_CurrentKeyArt

My exploration began by studying the brand style guide and series. I watched the first season to get a full understanding of Erin French's journey and the story behind The Lost Kitchen.

From there, I began creating mock-ups that could work on the Discovery+ content shelf where the key art would be placed. I kept in mind that this art would potentially be used for ad placements on other platforms and marketing outlets.

These are the first round of designs shown below.

MN_UI3_13-inch-MacBook-Air.png
Pellicer_TLK_KeyArt_2560x3840_1.jpg
Pellicer_TLK_KeyArt_2560x3840_3.jpg
Pellicer_TLK_KeyArt_2560x3840_2.jpg
TLK_UI3_SamsungTV_Mockup.png
Pellicer_TLK_AppMockup_iPhone.png

After some deliberation, I decided to try an exploration beyond the expected key art. The following is an expression that doesn't necessarily follow the conventional form and function of digital marketing but focuses on conceptual thinking.

Concept 1
Postcards from Afar
Postcards from Afar

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Seasoned with Simplicity
Seasoned with Simplicity

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Concept 2

As a visual exercise, I created a simple animation in After Effects, of what the hover state would look like if the florals and herbs were growing out from behind Erin.

Seasonal Still Life
Seasonal Still Life

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Concept 3
Concept 3
Concept 3
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