Magnolia Network: The Lost Kitchen
In this case study, my goal was to elevate the current series key art for The Lost Kitchen. The original artwork is focused on the main character, Erin French. The series documents her personal journey on becoming a self-made cook and business owner while staying afloat during a global pandemic.
The themes of the show are about Erin's grit and determination, using seasonal locally grown food, sustainability, and a unique dining experience all set in the small town of Freedom, Maine.
Current series key artwork
My exploration began by studying the brand style guide and series. I watched the first season to get a full understanding of Erin French's journey and the story behind The Lost Kitchen.
From there, I began creating mock-ups that could work on the Discovery+ content shelf where the key art would be placed. I kept in mind that this art would potentially be used for ad placements on other platforms and marketing outlets.
These are the first round of designs shown below.
After some deliberation, I decided to try an exploration beyond the expected key art. The following is an expression that doesn't necessarily follow the conventional form and function of digital marketing but focuses on conceptual thinking.
Click images to enlarge
Click images to enlarge
As a visual exercise, I created a simple animation in After Effects, of what the hover state would look like if the florals and herbs were growing out from behind Erin.
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