ROCHELLE PELLICER

Experience

 

Freelance Accessories/Graphic Designer & Product Developer

December 2008 – Present

 

• Freelance design work, with a focus on product development, technical design, trend research and overseas manufacturing for men's and women's categories. Expert in tech packs, sourcing products domestic and overseas and textile/graphic design.

   

 

Creative Marketing Director, SLEEH.com

July 2013 – August 2015

 

• Online sales and marketing for e-commerce, coordinated promotional events and created website graphics.

• Collaborated with photographers, stylists, models, makeup artists on fashion photo shoots.

• Developed innovative, results-driven social media campaigns, utilizing all relevant social platforms.

• Customer service manager and inventory maintenance.

• Organically increased Instagram following by 20% and Facebook page likes by 12% in less that one year.

 

Accessories Designer and Business Development, Mantura Ltd.

July 2013 – August 2015 

 

• Designed and developed footwear and accessories for private label.

• Business development for new brands in Asia and European markets.

• Introduced new brand relationships from North America.

 

Designer, Aquarius Ltd.

April 2012 – July 2013 

 

RESPONSIBILITIES:

• Designed graphics and handled product development for bags, belts and headwear.

• Provided trend research through shopping trips, trade shows and forecasting sites.

• Attended sales meetings as needed and worked with customers to develop their product line.

• Communicated daily with factories to source and track samples from design to pre-production stages.
  
  CLIENTS:Dickies, White House/Black Market, Chico's Outlet, Steve Harvey Womens, Forever 21+, Bon Ton, Hot Topic, Tillys, Zumies, Deb Shops, Spencers, Kmart, Fila, Rue 21, Target and Torrid.

 

Senior Designer, Covee LLC

February 2006 – February 2010

 

RESPONSIBILITIES:

• Private label manufacturer of hats - woven and knit, scarves, gloves and promotional bags.

• Responsible for project and team management of four production artists, developed trend campaigns and utilized online trend services (StyleSight and WGSN) for seasonal forecasting.

• R&D travel to Tokyo, New York and Brazil; as well as to China factories during development and production stages.

• Managed daily factory communication, line planning, developed new trims, designed textile prints, graphics and tech packs.

• Collaborated with production, merchandisers and sales team to make sure all customer prototypes were completed accurately.

• Attended sales product development meetings and maintained customer relationships.
  
  CLIENTS: Hurley, Quiksilver, Roxy, Brixton, Element, Billabong, Volcom, Etnies, Altamont, LRG, Nixon, The North Face, Little Fit, Trau & Louvner, Dollar General, Dodgers, Angels, Texas Rangers, Wilson Latin America, New Balance Latin America, Oakley and Oakley International.

Skills

 

ILLUSTRATOR

PHOTOSHOP

INDESIGN

BRIDGE

ACROBAT

WORD

EXCEL

POWERPOINT

OUTLOOK

FTPS

 

PRODUCT DEVELOPMENT

TREND FORECASTING

TECH PACKS

OVERSEAS SOURCING

TEXTILE REPEATS

 

PAINTING
DIY CRAFTS

CROCHET

BASIC KNITTING

SKETCHING

MACHINE SEWING

INVITATION DESIGN

VISUAL MERCHANDISING

EVENT PLANNING

SOCIAL MEDIA MARKETING